Habitus

About

Samantha Drummond is an Australian hospitality designer with over 35 years of experience. She has led the design, advisory, and management of internationally recognized projects, including Marina Bay Sands in Singapore, Solaire Resort & Casino in Manila, and Cotai Central in Macau.
With her extensive expertise and international network, Samantha founded Habitus Design Group, which today operates studios in Asia and specializes in luxury hotels, integrated resorts, and gaming developments worldwide. Driven by a passion for design, business strategy, and collaboration, Samantha continues to redefine hospitality through creativity, precision, and leadership - setting new benchmarks in the design of luxury destinations worldwide.

Our Specialties

Integrated Resorts & Hospitality

Our work spans integrated casino resorts, luxury hotels, and golf and lifestyle destinations, with a focus on creating exceptional guest experiences and world-class hospitality environments. From visioning and concept development through to design delivery, we bring together creative vision, commercial insight, and operational understanding to deliver destinations that are distinctive, timeless, and built to perform. Our deep understanding of hospitality allows us to transform ambitious visions into enduring destinations that capture the imagination and leave a lasting impression.

F&B and Retail

Our experience extends across food and beverage concepts and luxury retail, from signature restaurants and bars to carefully curated retail environments. We develop authentic concepts that complement the wider destination, combining strong design with an understanding of guest experience, commercial objectives, and the character of each project. Our approach brings together design, storytelling, and strategic thinking to create concepts that are both aesthetically considered and commercially relevant.

Wellness & Residential

Our portfolio includes wellness and spa retreats, branded residential developments, and private luxury villas and residences. Each project is approached with a focus on creating considered, highly tailored environments that balance luxury, comfort, functionality, and a strong sense of place. Through a refined understanding of how people live, rest, and experience their surroundings, we create spaces that are enduring, personal, and responsive to the needs of each project.

Selected
Works

Hospitality

Narra Palm Boracay

Set within the lush natural landscape of Boracay, the development is envisioned as a refined tropical retreat where architecture and nature exist in harmony. A collection of thoughtfully designed villas is nestled within the verdant terrain, with each structure responding to its surroundings while contributing to a cohesive architectural identity. The overall vision celebrates a sense of seclusion and connection to nature, offering an elevated island experience rooted in the relaxed character of coastal living. Habitus’ design approach brings together architecture, interior design, FF&E, lighting, and landscape concepts to create a unified and immersive environment. Natural materials, warm timber tones, and understated finishes establish a timeless design language, while carefully considered spatial planning and indoor outdoor connections enhance the relationship between the built forms and the surrounding landscape. Together, these elements shape a distinctive tropical sanctuary that balances contemporary sophistication with the natural beauty and laid back spirit of Boracay.

F&B

Sentient

Located in the heart of Copenhagen, Sentient is an immersive hospitality destination inspired by ancient rituals and the awakening of the senses. Blending culinary experience, theatre, and storytelling, the venue invites guests into a multi-sensory journey shaped by light, sound, scent, texture, and materiality. Habitus developed a refined and contemporary design concept where layered materials, dramatic lighting, and tactile details transform the space throughout the evening. The result is an intimate, atmospheric destination where gastronomy, mixology, and design come together to create a memorable experience.

EXPERTISE

At Habitus, we bring together creative vision, industry expertise, and a refined understanding of experience and place to create exceptional environments across hospitality, F&B, retail, wellness, and residential — helping our clients realize their vision through thoughtful, considered design.

Integrated Resorts⁰¹

Hospitality⁰²

Gaming & Entertainment⁰³

Luxury Retail⁰⁴

Luxury Residential⁰⁵

F&B⁰⁶

Rooted in the design philosophy of Habitus, Kuration is a considered collection of objects created to enrich thoughtfully designed spaces. With a focus on quality, craftsmanship, and timeless design, each piece is selected for its ability to introduce depth, texture, and character, adding a distinctive layer to an interior while allowing the space to remain at the forefront. Created for both residential and hospitality environments, Kuration reflects the Habitus approach to design — balancing form, material, and function to create spaces that feel layered, personal, and enduring.

Discover Kuration

Our Specialties

Integrated Resorts & Hospitality

F&B and Retail

Wellness & Residential

SelectedWorks

Narra Palm Boracay

Sentient

Integrated Resorts01

Hospitality02

Gaming & Entertainment03

Luxury Retail04

Luxury Residential05

F&B06